Before you understand the need for a PR. You should know the role of a PR. A PR (Public relations Specialist) pitches reporters on stories and gets your coverage on all media. PR is very expensive and can cost anywhere between Rs. 50k to 1 lakh per month as a retainer fee. Here are some economic solutions for a startup.
1. Try to get media attention with innovative approaches
2. Release a story every month on your website
3. Apply for Startup awards
4. Don't call the reporters directly instead send them email with right pitch, demo or a short video footage.
5. Be reachable to media when they are interested.
Message: Don't invest in PR at early stages
Article By : Startuptimes Editorial Team