Sep 18, 2012

Do you need a PR for Your Startup?

Before you understand the need for a PR. You should know the role of a PR. A PR (Public relations Specialist) pitches reporters on stories and gets your coverage on all media. PR is very expensive and can cost anywhere between Rs. 50k to 1 lakh per month as a retainer fee. Here are some economic solutions for a startup.

1. Try to get media attention with innovative approaches
2. Release a story every month on your website
3. Apply for Startup awards
4. Don't call the reporters directly instead send them email with right pitch, demo or a short video footage.
5. Be reachable to media when they are interested.

Message:  Don't invest in PR at early stages

Article By : Startuptimes Editorial Team


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