1. For Yourself
You want to have a good game plan going in and this will be the most basic and informal plan that you are going to do
2. To Attract Partners
You want to prove that you have a great idea that solves the problem for a huge market and joining the team would make them rich. You will need a more detailed plan for this.
3. To attract Investors
To get investors you need to prove that you done your homework , you know your product and you know your market and an investment to fund this specific plan for success will make your investor rich
Elements of a Complete Business Plan
Quotes on Business Plan