|Relaible Reviews: People are buying online more and more after listening to the positive experience of their friends and neighbours. Indians don't rely on online reviews.|
|Competitive prices: Indian consumer feel he gets special offers and discounts if shop online due to competition.|
|Convenience: People started experiencing their products delivered home without leaving chair.|
|Comparision: Indians like more choice and have the habit of seeing similar products before buying and with ecommerce it's fulfilled.
Tags: Why Indian Consumers moving to E-Commerce, Indian consumer pulse, India ecommerce users,