Jul 14, 2013

PITCH FOR lifestylebyps.com - A Clothing Startup in India


PITCH FOR lifestylebyps.com

STARTUP NAME

APP/PRODUCT NAME

LIFESTYLEBYPS

STARTUP TYPE

FASHION | CLOTHING

WHAT DOES THE COMPANY DO?

PS is luxury clothing store for Men. We're no Einsteins, neither we've invented something new here, all we do is make efforts and put our hearts in creating better clothes for Men. While launching PS, we said to ourselves "Let's Build ZARA from the ground up". So, we started with Luxury Tees for Men and later we added elbow patched shirts. For now we sell our graphic tees and plain luxury tees and shirts through our online store only.

WHAT BIG PROBLEM DOES IT SOLVE?

The question was, should we really need to pay 1200/- Rs. for a plain simple tee ? And the answer was clear and simple, NO. So, we searched for brands that provides same quality, fit and finish that High Street brand provide, and we found none. So, we started PS. Another big dilemma is "Fast Fashion". Over the past few years fast fashion has taken over. We're being encouraged to buy more products of lower quality and high price point. And we wanted to stay away from that and we want our customers to buy less but better, thus we always have very limited collection and we launch one or two new design / product every three to four months to keep things uncluttered.

WHAT IS UNIQUE ABOUT THE COMPANY?

Simple is the New Unique. Simplicity of our designs, our uncluttered website and our amazing customer service.

WHAT IS THE ACTUAL ADDRESSABLE MARKET?

All Men (Boys) aged between 20 to 30 in India.

WHY DO USERS CARE ABOUT YOUR PRODUCT OR SERVICE?

  1. Extremely well crafted products. 
  2. Great Pre and post-purchase customer service. 
  3. Low price point for the kind of products we provide. 
Would like to share one of the testimonial from our customer (Which you can find on our website too)
"I am happily amazed to see such quick and positive response from PS as I didn't had very pleasant experience when it comes to return or exchange from any other online/offline stores."

WHAT EARLY TRACTION HAS THE COMPANY GOTTEN?

N/A

WHAT ARE THE KEY DIFFERENTIATED FEATURES OF YOUR PRODUCT?

Key features of our luxury tees are
  • They Fit perfect
  • They look good 
  • They feel great
ABOUT THE FOUNDER OF PS:  Read More>>
DO YOU WANT SHARE YOUR PITCH TO INDIA ?





Tags:online apparels fashion,  PS Tees for men, lifestylebyps fashion online, fashion startup india, luxury clothing startup, samay

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