Big companies have plenty of options to create growth. In order to partner with them you have to provide more value than every other option. Remember Partnership is only one potential avenue for achieving growth. If you are seriously considering partnership with Big Co. You should have answers to the following:
How do you communicate Value to a Big Company?
What Value can I create for my company and another company?
How do you find your way through an organisation to show them the potential for your partnership?
Can you deliver on the promise of the value in order to keep a deal alive?
All successful partnerships requires that ll sides feel their contributions are sufficiently rewarded by the value received.
tags: vanity partnerships, how to partner with a big co.