Apr 16, 2014

HOME HEALTH CARE STARTUPS IN INDIA - BUSINESS MODEL & INTERESTING FACTS

home health care photo nurse patient

Home Health services  business model seem to attract Indian startups. Medicare start-ups such as Protea, Health Care at Home India, Homital and India Home Health Care provide at-home services ranging from post-surgery care to physiotherapy and general doctor visits. Home care services and Home Health care are often misunderstood, the former is a non-medicare service and the latter is an in home medical care. Simple example of Home Healthcare is that they  help adults and seniors who are recovering after a hospital or facility stay, or need additional support to remain safely at home and avoid unnecessary hospitalization.

AIM OF HOME HEALTH CARE SERVICES:
Home HEALTH care providers deliver services in the client's own home.

WHAT SERVICES DO THESE HOME HEALTH CARE PROVIDERS OFFER?
  • Medical or psychological assessment
  • Wound care
  • General Doctor Visits
  • Medication teaching
  • Pain management
  • Disease education and management
  • Physical therapy 
  • Speech therapy
  • Occupational therapy
WHAT SKILL SETS  TO HIRE TO START HOME HEALTHCARE STARTUP?
  • Registered Nurses (RNs)
  • Physical therapists (PTs)
  • General Physicians
  • Occupational therapists (OTs)
  • Speech language pathologists (SLPs),
  • Home healthaides (HHAs)
  • Medical social workers (MSWs)
DEMOGRAPHICS RELATED TO HOME HEALTH CARE BUSINESS MODEL
As per PwC[PriceWaterhouseCoopers] healthcare statistics by 2018 India will have more than 200 million people above the age of 65 who constitute the majority of home care patients.

MARKETSIZE OF HOME HEALTHCARE INDUSTRY IN INDIA
According to accounting firm PricewaterhouseCoopers (PwC). Home healthcare industry in India, which consists of home-based medical devices and home services, is worth $2 billion and growing at 20 percent annually.

WHAT IS THE GROWING DEMAND IN HOME HEALTH CARE SECTOR ?
  • Elderly care
  • Post-surgery rehab services
  • Palliative care
WHAT SHOULD YOU CONSIDER IF YOU WANT TO TAP THIS GROWTH?
This business idea is completely based on convenience and quality. If you can deliver these two key ingredients your startup has fair chances to break-even soon.

MAJOR HEALTHCARE PLAYERS IN INDIA WHO HAVE FOOTPRINT IN THIS SERVICES
  • Max Healthcare
  • Hinduja Hospital
  • Columbia Asia
TOP 5 INDIA STARTUPS IN HOME HEALTHCARE SECTOR
  • Portea Medical 
  • Health Care at Home India
  • Homital
  • India Home Healthcare
HOW MUCH OF BUSINESS IS HAPPENING AROUND THIS STARTUP IDEA?
One of the top home healthcare start-up did 2,500 home visits last month. Start-ups in this segment are hesitant to share revenue details.

CHALLENGES IN HOME HEALTH CARE SERVICES IN INDIA
Public awareness on home care is still relatively low


HOW TO OVERCOME THE CHALLENGES?
Please comment below if you have an answer to this question.
Conduct Workshops: Health Care at Home India  held a workshop in New Delhi and has seen a great response and the attendees transformed into customers and got good business.

Article by Team StartupTimes  on Startup Business Models explained Simple
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