"Music is such an important part of all of our lives and holds a special place within our hearts at Apple," said Tim Cook, Apple's CEO. "That's why we have kept investing in music and are bringing together these extraordinary teams so we can continue to create the most innovative music products and services in the world."
Apple Confirm Beats Music Company Acquisition Deal
Apple® announced it has agreed to acquire the critically acclaimed subscription streaming music service Beats Music, and Beats Electronics, which makes the popular Beats headphones, speakers and audio software.
What this $3billion dollar deal means to Beats and Apple
The addition of Beats Electronics will make Apple's music lineup even better, from free streaming with iTunes Radio to a world-class subscription service in Beats, and of course buying music from the iTunes Store as customers have loved to do for years.
Who Founded Beats?
Beats was founded in 2008 as the brainchild of artist and producer Dr. Dre and Chairman of Interscope Geffen A&M Records Jimmy Iovine. Beats Electronics (Beats) comprises the Beats by Dr. Dre a line of headphones, earphones, and speakers and Audio software and streaming music subscription service Beats Music.
Acheivements of Beats
- Beats has quickly become part of pop culture in the US.
- Beats “b” has become the brand of choice in the music and sports world.
- Became the market leader in the premium headphone market.
- Music superstars including Lady Gaga, Lil Wayne and Nicki Minaj have designed their own customized Beats headphones and speakers. LeBron James, Serena Williams and Neymar use Beats as a critical part of their training and game day process.
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