Aug 3, 2014

ATLAS [ FACEBOOK ] A tool for marketers to better target people across DEVICES

Facebook is expanding into highly lucrative video ads, and earlier this year re-launched Atlas, a tool for marketers to better target people across "devices, platforms and publishers" and to measure how well the ads work.

The Atlas move and the acquisition of LiveRail, an online video advertising platform signal that an important shift is under way at Facebook.

Facebook is "becoming much more ambitious in offering digital services far beyond what the company was initially created to do as a social network.



TAGS: Mobile Advertising , FACEBOOK, REVENUE, REPORT, NUMBERS 2014, 

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