Aug 26, 2014

HOW SOCIAL MEDIA IMPACTS SHOPPING IN INDIA?

The way people buy products and services online has dramatically changed over the years and these days, the customer has more power than ever with the smartphones and social media apps in their hands.

HOW SOCIAL MEDIA IMPACTS SHOPPING IN INDIA?

RELATED: HOW MANY SHOPPERS USE SMARTPHONES FOR SHOPPING?

81% People say posts from their friends directly influenced their purchase decision

44% of people are most likely to engage with branded content that contains pictures

40% of people are engaged with branded content that contains  status updates

38% of MOMS are more likely than other women to purchase brands they like on Facebook

37% of people are engaged with branded content that contains videos

30% of people are most likely to respond to a  brand offer when they have been reposted by a friend


Stats Courtesy: BigComerce


Hey Common Man from India! Would you like to share what factors influence your shopping purchase decision?
Send an email to startuptimes.in@gmail.com

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