Aug 24, 2014

ICE BUCKET CHALLENGE - WHAT'S ITS BUSINESS MODEL ?

ICE BUCKET CHALLENGE - WHAT'S ITS BUSINESS MODEL ?

Ice Bucket Challenge is a new concept in the world of Non Profit Organisation to raise donations. Ice Bucket Challenge is rewriting charity model. The viral success of the ALS ice bucket challenge on youtube and social media has allowed PEOPLE to talk and discuss about charity at home and in office. Literally thousands of people have been dousing themselves with buckets of ice water for a great cause and challenging others to do the same. It's getting worldwide  popularity as this trend is embraced by Popular politicians & Brands. ALS has certainly created a new way to draw civil society's attention to offer donations for a cause like ALS disease. With Goerge Bush challenging Bill Clinton youtube video is going viral and spreading awareness across the globe.

Article By: VK Palli  Founder Startuptimes.in

WHAT IS ICE BUCKET CHALLENGE?
The Ice Bucket Challenge, sometimes called the ALS Ice Bucket Challenge, is an activity involving dumping a bucket of ice water on someone's head to promote awareness of the disease amyotrophic lateral sclerosis (ALS) and encourage donations to research.

RELATED:Gates Accepts Facebook CEO Mark Zuckerberg's the ALS Ice Bucket Challenge

WORLD CHARITY GIVING STATS
$300 billion-a-year business of charitable giving.
$70 million of charity giving in 2 Weeks generated from ICE Bucket Challenge
RELATED:TOP 20 CHARITY GIVING INDEX

A BREAKTHROUGH CAMPAIGN - ICE BUCKET CHALLENGE
This campaign raised a huge amount of money for something that's an ongoing condition not a natural disaster or immediate crisis. That's a very fundamental shift.

CONVENTIONAL CHARITY FUNDRAISING MODEL - 3 STEP APPROACH
  1. Find rich people in a community.
  2. Solicit them for dollars by phone and mail.
  3. Hold dinners, fundraisers, walkathons or similar events.
Finally Honour Collections.

IT'S NOT JUST DUMPING A BUCKET OF ICE ON HEAD. IT'S A SOCIAL RESPONSIBILITY

HOW TO ACCEPT & CALL OUT " ICE BUCKET CHALLENGE"?
Within 24 hours of being challenged, participants are to video record themselves in continuous footage. First, they are to announce their acceptance of the challenge followed by pouring ice into a bucket of water. The bucket is then to be lifted overhead and poured over the participant's head. Then the participant can call out a challenge to other people.

RELATED:  Women donate money more than MEN

ARE YOU A CEO?
If you are the CEO of a Not-for-Profit organization ICE Bucket Challenge business model will certainly inspire you. Non-profit Startups can learn great lessons for ASL Ice Bucket Challenge a business model in social media era.

Samsung Galaxy S5 Challenges Apple’s iPhone 5S To The ALS Ice Bucket Challenge 
“I am the Samsung Galaxy S5. This is my Ice Bucket Challenge,” the phone says in its British Galaxy S-Voice. “Gosh that’s freezing. I nominate the iPhone 5S the HTC One M8 and the Nokia Lumia 930.” The joke, of course, is that none of those Samsung rivals have water resistant phones.

TOP CEOs WHO ACCEPTED ICE BUCKET CHALLENGES
Among those accepting the ice bucket challenge are some of the world’s most powerful and influential business leaders.  Leaders who have stood alongside their employees while being doused with ice-cold water include GM’s Mary Barra, American Airlines’ Doug Parker, Apple'S Tim Cook, Amazon’s Jeff Bezos, Tesla and Space-X’s Elon Musk, Disney’s Bob Iger, General Electric’s Jeff Immelt, Microsoft’s Satya Nadella and many others.

ICE BUCKETS WAKES UP LEADERS
While you don’t need to spill a bucket of water on your head to earn credibility as a leader, now is the time to consciously take a look in the mirror and ask yourself if you are being as human as you can at work.

WHAT IS ALS?

ALS was first found in 1869 by French neurologist Jean-Martin Charcot, but it wasn’t until 1939 that Lou Gehrig brought national and international attention to the disease. Ending the career of one of the most beloved baseball players of all time, the disease is still most closely associated with his name. Amyotrophic lateral sclerosis (ALS) is a progressive neurodegenerative disease that affects nerve cells in the brain and the spinal cord. Motor neurons reach from the brain to the spinal cord and from the spinal cord to the muscles throughout the body. The progressive degeneration of the motor neurons in ALS eventually leads to their death. When the motor neurons die, the ability of the brain to initiate and control muscle movement is lost. With voluntary muscle action progressively affected, patients in the later stages of the disease may become totally paralyzed.

WHO GETS THIS DISEASE?
ALS strikes people between the ages of 40 and 70, and as many as 30,000 Americans have the disease at any given time. ALS has cut short the lives of other such notable and courageous individuals as Hall of Fame pitcher Jim "Catfish" Hunter, Senator Jacob Javits, actors Michael Zaslow and David Niven, creator of Sesame Street Jon Stone, television producer Scott Brazil, boxing champion Ezzard Charles, NBA Hall of Fame basketball player George Yardley, pro football player Glenn Montgomery, golfer Jeff Julian, golf caddie Bruce Edwards, British soccer player Jimmy Johnstone, musician Lead Belly (Huddie Ledbetter), photographer Eddie Adams, entertainer Dennis Day, jazz musician Charles Mingus, former vice president of the United States Henry A. Wallace and U.S. Army General Maxwell Taylor.

WHAT YOU SHOULD KNOW ABOUT ALS?
  • ALS is not contagious.
  • It is estimated that ALS is responsible for nearly two deaths per hundred thousand population annually.
  • Approximately 5,600 people in the U.S. are diagnosed with ALS each year. The incidence of ALS is two per 100,000 people, and it is estimated that as many as 30,000 Americans may have the disease at any given time.
  • Although the life expectancy of an ALS patient averages about two to five years from the time of diagnosis, this disease is variable and many people live with quality for five years and more.  More than half of all patients live more than three years after diagnosis.
  • About twenty percent of people with ALS live five years or more and up to ten percent will survive more than ten years and five percent will live 20 years. There are people in whom ALS has stopped progressing and a small number of people in whom the symptoms of ALS reversed.
  • ALS occurs throughout the world with no racial, ethnic or socioeconomic boundaries.
  • ALS can strike anyone.

Ice Bucket Challenge Donations Reach $70.2 Million

As of Sunday, August 24, The ALS Association has received $70.2 million in donations compared to $2.5 million during the same time period last year (July 29 to August 24). These donations have come from existing donors and 1.3 million new donors to The Association.


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tags: ice bucket, challenge, WIKI,  obama, bush, nadella, oprah, modi, india, startup, business case, non profit, startups, about,  Ice Bucket Challenge rewriting charity model, als, ice bucket case study, research, charity, giving, market , size, model, 

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