Sep 20, 2014

CONSUMER TRUST IN ADVERTISING

CONSUMER TRUST IN ADVERTISING

Survey Report By: Nielsen
Polled by: 29,000 Consumers
Countries: 58

Recommendations from People I know Stands top in the list
Word-of-mouth recommendations from friends and family, often referred to as earned advertising, are still the most influential, as 84 percent of global respondents across 58 countries to the Nielsen online survey said this source was the most trustworthy.





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