Sep 5, 2014

FIRSTCRY.COM BUSINESS CHART SEPTEMBER 2014

Firstcry.com Asia's largest online portal for Baby& Kids  products in India. Founded by Supam Maheshwari and Amitava Saha, BrainBees Solutions’ firstcry.com is an online store for baby and kids product and toys with 70000+ items over 400+ top International and Indian brands. The portal currently operates about 70 physical stores through the franchise route.The estimated Rs 30,000 crore baby market of India is an attractive space and their fortunes depends on gaining parent’s trust and Firstcry hoping for a change in customer shopping behavior , aiming for a big pie in this space.


IDEA OF FIRSTCRY: EVOLVED FROM THE ISSUES FACED AS A FIRST TIME PARENT
FOUNDED : 2010
FOUNDERS: SUPAM MAHESWARI, AMITAVA SAHA
HOW THE CO-FOUNDERS KNEW EACH OTHER: IIT ALUMNI
ONLINE PORTAL: www.firstcry.com
OFFLINE STORES : 70
CATEGORY: BABYCARE
STARTUP TYPE: E-TAILER / E-COMMERCE

FOOTPRINT : TIER I CITIES
CUSTOMERS TOUCHED: 7.5 lakh Parents [Happy Customers ]
MONTHLY CUSTOMERS: 60,000 PARENTS
FUNDS RAISED: $33 MILLION
INVESTORS: VERTEX VENTURE HOLDINGS,SAIF, IDG
CAGR : 100%  Year-on-Year
INVENTORY: 70,000+ PRODUCTS
BRANDS FIRSTCRY SELL: 400+ INTERNATIONAL/NATIONAL BRANDS
[Mattel, Ben10, Pigeon, Funskool, Hotwheels, Nuby, Farlin, Medela, Pampers, Disney, Barbie, Gerber, Fisher Price, Mee Mee ETC.,]
PRIVATE LABELS OWNED: BABYHUG & CUTEWALK

TARGETED AGE OF CUSTOMER: Kids till the age of 9
MASS MEDIA AD EXPENSES: ZERO
BUSINESS TIE-UPS: 6000 HOSPITALS
PRODUCT REACH: 12 TO 15 CITIES
MARKET SIZE FOR BABY CARE PRODUCTS IN INDIA: Rs.30,000 crore
FIRSTCRY COMPETITORS: Mom & Me, JustBorn, BABYOYE, TOONZ, PRECARED


TAGS: firstcry, founders, revenue model, business, etailer, babycare, india, ecommerce, supam,amitava, pune, johnson johnson, india, customers,report, chart, 

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