Oct 26, 2014

Airloyal Startup "Pays you money. If you install their client's app"


Airloyal is a digital mobile advertisement startup that aims to revolutionize advertising by diverting a part of the annual global $500 billion advertisement expenditure into the pockets of consumers in emerging economies. Airloyal Startup has 1.2 million users in India (15-30 age group) with 100,000+ daily active users.

In short Airloyal makes you install their clients apps for you to make money based on your engagement time with the apps.

What's Airloyal USP?
They are the first mobile advertising platform that is beyond the banner ad.

How does Airloyal app works?
When you  install Ladoo the android app, you got the following brand requests – INR 5 free talktime for installing the Flipkart app and running it for 30 seconds. Similar engagements were available for other brands like Paytm, Mobikwik, Snapdeal, Quikr, Tata, Jabong, Amazon, and Gaana etc. The app pays out only if there is guaranteed engagement from the user.
Top Brands that Airloyal is working with
Paytm, Mobikwik, Flipkart, Snapdeal, Quikr, Tata, Jabong, Amazon, and Gaana etc.

About Airloyal Startup
They are a bunch of entrepreneurs and techies with a common passion – to revolutionize the mobile advertizing space by making the consumer win.

Startup Type: Advertising Platform [Adtech startup]

Airloyal Founders
Nithyanandan Radhakrishnan [Past:Former Infosys senior VP]
Raja Hussain
Prasanna Jaganathan  [Past: Head of engineering in mobile social entertainment company]


What their business model?
In short Airloyal makes you install their clients apps for you to make money based on your engagement time with the apps. Airloyal rewards users with things like mobile prepaid airtime in return for engaging with brands.

What's Airloyal Revenue Model?
They make money through two services
1. Charges fee for helping Brands "apps" interact with 15yrs to 30 yrs old smartphone users
2. Charges fee for helping App creators to market their app through Ladooo

How did Airloyal Born?
Airloyal was born as a result of the realization that young Asian consumers base their purchase decisions on the question: "What's in it for me?"

Airloyal Business Strategy
To capture the attention of the consumer by offering products or services free of charge. We then monetize this attention through targeted advertising that delivers guaranteed measurable engagement for our clients.

Product
Ladooo App

How did Airloyal reduce cost of customer acquisition?
Its Android app Ladooo which reduce the cost of customer acquisition and build loyalty.

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