Oct 28, 2014

OLA CABS BUSINESS & REVENUE MODEL - A SUCCESSFUL STARTUP IN INDIA

OLA CABS BUSINESS & REVENUE MODEL

TAGS: revenue model of taxi aggregator apps, business on ola cabs, OLA REVENUE MODEL, OLA TAXI NUMBER,attach car, associate,  

OLA Cabs is India's first aggregator of car rentals and point-to-point cab services.

OLA BUSINESS MODEL
They partner with private taxi owners, provide modern technology and processes for booking, dispatch etc. and quality assurance. Cab booking Startups like OLA requires very low capital investment as they don’t buy cars. Private taxi owners also benefit by being able to access aggregated consumer demand across different services like outstation travel, local transfers and full day/half day rentals.

OLA Mini Charges for an A/C Cab
Rs 13 per km but with a base fare of Rs 100 for the first 6 kms

OLACabs Revenue Model
Runs on a pay-for-performance model. OLA  charges a commission in whatever sales they make. Also to get access to the technology platform, OLA charge taxi owners a small fee.

Whats's the differentiator between OLA and other Cab booking companies ?
OLA Cab understood that Cash is the most preferred way in India to transact and a person to talk to on the other end is important to them. A wider choice of categories, booking modes, payment options etc. makes Olacabs the preferred choice for the Indian customer

What's OLA's  USP in Car Rental space?
  • Providing price transparency
  • Give customers a standardized experience across all types of cab requirements be it local or outstation.

How does OLA run their car rental services? 
Ola cabs has its apps, call center, outstation hires, city taxi and half/full day rentals.

How many private taxis are there all across India?
4,00,000

OLA Cabs Founded
2011

OLA Cab Services
Ola Mini
Ola Prime
Ola Luxury


OLACABS Founders
Bhavish Aggarwal   IIT Mumbai
Ankit Bhati  IIT Mumbai

Funds Raised
$210 Million from Softbank

OLA Cabs Office Contact Info--> Click here



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tags: ola cabs revenue pricing strategy, Uber: Radio taxi or just an aggregator, taxis to tweak business models aggregation model, revenue model of taxi aggregator apps, how to start ola cab bussiness

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