Where is Innovation/USP in India eCommerce companies ?


Few lines from Suneet Manchanda post on Linkedin caught my attention. In his article titled "Value of Innovation in Indian ecommerce" Suneet questions Indian eTailing giants on Where is Innovation & USP , writes his opinion as below.

"Everyone is going to the same set of sellers with same pricing and it's about who can shout louder than the other, how is it any different from a Palika Bazaar, har maal Pacchis :), that's the way it was in our days and the guy who would be most unique will get our attention. If I ever had(have) any money to invest, i would rather invest in the media that gets a large share than the co that is spending on that media"

RELATED: Examples on Innovation in eCommerce stores

tags: ecommerce, innovation, india, valuation, usp, suneet, 


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