TAGS: STARTUP, BUSINESS, YOUTUBE, PRESENCE, STRATEGY, SECOND SEARCH ENGINE,
YouTube is now the second largest search engine in the world with over 2 billion searches per day. So of course you want to have an optimized YouTube presence. By that, I mean you want to have a well branded YouTube channel with optimized videos. Videos can be optimized for branded or non-branded terms, make sure you have a strategy there.