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Jabong the household name for eCommerce consumers is the leader in online lifestyle busines. It started as a Startup and with Rocket Internet gmbh investing and incubating the growth story of Jabong amplified at a faster pace.
Amazon is in preliminary talks to buy Jabong, part of the US-based online retailer's plan to bolster its presence selling fashion products. Amazon is battling leader Flipkart for dominance in one of the world's fastest-growing markets for online retail. After Myntra got acquired by Flipkart, Jabong is the ideal candidate for Amazon to eat the eTailing space and to consolidate its position in India.
Why Amazon is showing interest in Jabong?
Jabong has as an Alexa ranking of 12, ahead of Amazon.in and would be right for buying a company with an established reputation and consumer base.