TAGS: STREAMING SERVICE, INDIA, RDIO, FREE INTERNET, MOBILES,
Rdio, the San Francisco based company, has launched in the country. Rdio’s arrival in India has been expected for some time since it acquired domestic streaming company Dhingana for an undisclosed price back in early 2014. Dhingana, which had over 10 million users at its peak, lost key deals with record labels, but Rdio’s entry is a different story since it comes with a vast library of 32 million songs, both international and India.
Rdio may be the biggest international streaming service now in India, and it’s made it there ahead of rivals Spotify and Deezer, but it’s not the first. Prior to this, Australia’s Guvera, which is active across Asia
CEO Anthony Bay said that India is Rdio’s largest office outside of the U.S., and he believes that there is a real opportunity to make a mark in the country thanks in no small part to the huge growth in smartphone ownership that is projected over the coming years.
Premium Rdio service will be priced at US$1.99 (INR 120) per month in India, but the company is also introducing it’s a free internet radio player for mobile in the country. That radio app has not been rolled out to all Rdio’s markets in Asia at this point
CHALLENGES IN INDIA TO MUSIC STREAMING SERVICE
India has been a tough market for paid media services due to rampant piracy.
COMPETITORS TO RDIO
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