Mar 23, 2015

HOW TO LAUNCH A MOBILE APP?

HOW TO LAUNCH A MOBILE APP?

Once you started understanding about business and entrepreneurship your mind starts generating lot's of idea on a daily basis. Sometimes an IDEA pops up when you take a shower, watching a video on youtube, listening to a podcast, reading an article or using an app on your smartphone.

App Idea Startups are gaining more traction as it doesn't need a big capital , office or manpower. Many of you may have dreamed up great ideas for mobile apps but not sure how to  launch it seamless.

In order to get an app out there and attract users it's good to know certain things

ONE MONTH BEFORE APP LAUNCH
Create a video
To show off your app’s app's coolest features, interface and capabilities

Decide on the Appstore
If you decided to distribute your app through Android don't launch your APP on other app stores as it will lower your rankings. Fewer distribution channels makes it easier to update and track your app.

ONE WEEK BEFORE APP LAUNCH

Know your Press /Media 
Research popular Blogs, websites , news forums who write and review about APPS. Contact them share your story and keep them informed about your launch well in advance. Get your draft ready with the right text and USP.

Create Social Media Presence
Create a social media page on your APPS name, get a twitter handle and a hastag for users to start talking about your APP. Spread news among your friend circles and network communities. Get some testimonial and feedback based on the app preview.

A DAY BEFORE APP LAUNCH
Send out your APP previews to Media and offer something that they can play around and test your app before launch.

LAUNCH DAY
Reach out to all the Media / PR list and send information about your app and the link to the app store. Educate the reporters or bloggers to boost awareness and to get positive news.
Shout out on Twitter & Facebook and monitor all avenues

POST LAUNCH DAY
Send a Thanks You Note to  all those who helped you successfully launch and cash on the momentum. Request the app users who liked it to spread the word.



Additional Info:
Before you put your IDEA into motion solid research of the target market, a good strategy and a sound business plan, without which, ideas cannot go much further ahead.

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