Consumers like rewards or loyalty programs that adds value to their association with the service provider. Here's an innovative idea offering from an Insurance provider, TV Channel and a Salon
New York-based Oscar Insurance launched a health policy in January 2015 that provides customers with a free Misfit fitness tracker. The device works with an app to measure the customer’s initial fitness level, then assigns them a personal 'steps per day' goal. Customers earn a USD 1 reward for each day that they attain their goal, with the chance to earn a total of up to USD 240 annually in the form of Amazon vouchers.
Vending machine swaps cigarettes for leisure experiences Brazilian TV station SBT launch a pop-up anti-smoking campaign. Installed at Mackenzie University in São Paulo, SBT’s ‘Machine of Life’ allowed people to exchange cigarettes for free gifts. Based on each cigarette being equivalent to 11 minutes of longer life, when people placed cigarettes in the machine, they were rewarded with free leisure-related gifts, such as magazines or movie tickets.
Brazilian haircare brand exchanges shampoo bottles for cellphone credit. Unilever-owned Brazilian haircare brand Seda launched an interactive installation allowing consumers to exchange empty shampoo bottles for cellphone credit. Users could bring empty bottles of any brand’s shampoo to a machine in Sao Pãolo’s Republica subway station, which inventoried each item and displayed a corresponding number of cellphone top-up credits. A printed code could then be used to redeem the credits via a variety of mobile operators.
TAGS: LOYALTY PROGRAM IDEAS, CONSUMER REWARDS, STARTUP IDEAS, INDIA, BUSINESS TRENDS