India's leading e-tailers Flipkart and UrbanLadder have shutdown their mobile websites and you may have noticed that when you access these websites through mobile phones it takes you to app store to download and use the service. So why has Flipkart taken this decision, what was the driver to this strategic move.
- Flipkart and Snapdeal, mobile traffic is already in excess of 75%. The number is above 80% for Myntra
- India has 213 million mobile internet users 13% of the Indian population use PC/Laptops as per Digital statistics of India in 2015
- 14% actually purchase via desktops/laptops 9% of the total population researches and buys from an eCommerce site
- 72% of Indian population use mobile to search for a website while only 27% use desktop/laptop
Iterations are faster on web!
FLIPKART SACHIN BANSAL SAYS
Non-mobile-only strategy is the most risky thing at this time anywhere in the world
Flipkart's move to app-only is driven more by the imperative to pander to the "India mobile-first" narrative -
World is Going Mobile
Not everyone loves to use app for shopping, so it is obvious that many Flipkart and Myntra users will be unhappy with this decision.
KEYTAKEAWAY FOR STARTUPS
Early startups should focus ONLY on mobile right now
@StartupTimes1 Msite is disabled with the assurance of enhancing your shopping through mobile App. Do contact us if any issues faced.
— flipkartsupport (@flipkartsupport) March 23, 2015
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