BedBathMore.com an online home furnishing portal has acquired graphic art marketplace Crude Area in an all stock deal. BedBathMore is widening its offerings to include social and discovery-based commerce such as content, community engagement and ideas. The entire team of Crude Area along with the founders will be a part of the management team at BedBathMore.com. After this deal Crude Area products will be sold on BedBathMore as a private label.
Why BedBathMore bought CrudeArea?
To translate and extend these artworks to home decor and lifestyle products
Crude Area, founded in 2012, has 120 artists from across the world on its network from whom the company licenses artwork and transfers prints onto wall art. It has about 1,000 artworks, an addressable community of 8,000 buyers and sells 500 orders a month on average.
Founder of CrudeArea
Shweta Bhandari [Post deal she will head BedBathBeyond Platform & Community division]
Who Invested in CrudeArea?
Sidharth Rao, founder of Webchutney,
Sachin Bhatia, co-founder of MakeMyTrip.com
Founder of BedBathMore.com
Who Invested in BedBathMore.com?
Blume Ventures [Funded Series A]
Rs 75 lakh in revenue in 2014-15
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