BEDBATHMORE HOME FURNISHING STARTUP ACQUIRES CRUDE AREA an online home furnishing portal has acquired graphic art marketplace Crude Area in an all stock deal. BedBathMore is widening its offerings to include social and discovery-based commerce such as content, community engagement and ideas. The entire team of Crude Area along with the founders will be a part of the management team at After this deal Crude Area products will be sold on BedBathMore as a private label.

Why BedBathMore bought CrudeArea?
To translate and extend these artworks to home decor and lifestyle products

About CrudeArea
Crude Area, founded in 2012, has 120 artists from across the world on its network from whom the company licenses artwork and transfers prints onto wall art. It has about 1,000 artworks, an addressable community of 8,000 buyers and sells 500 orders a month on average.

Founder of CrudeArea
Shweta Bhandari [Post deal she will head BedBathBeyond Platform & Community division]

Who Invested in CrudeArea?
Sidharth Rao, founder of Webchutney,
Sachin Bhatia, co-founder of

Founder of
Amit Dalmia

Who Invested in
Blume Ventures [Funded Series A]

CrudeArea Revenues
Rs 75 lakh in revenue in 2014-15

tags:, amit dalmia, linen , furniture, startuo. acquihire, bedbathmore, deal, funding, webchutney, wall art, mural,  ecommerce, mumbai, graphic art,


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