Noix TV is a new spin-off from India's leading regional TV channel TV9. As the demand for online content and VOD is growing in Telugu speaking states TV9 has ventured into this online content space.
All the tollywood celebrities supported this initiative by giving a byte for NOIX online TV. Most of the content generated upto now are short 1 to 2 minute voice overs with few clippings from tollywood archives. Nothing disruptive, innovative or viral except a footprint into online space.