Jun 2, 2015

Vuclip says Indians like video content in local languages

VUCLIP VIDEO INDIA SURVEY LOCAL LANGUAGE

Video consumption is already on the rise in India, however, that content is no more limited to international languages. With the rise of smartphone penetration in India, content creators and publishers will have to adapt to creating local language content as well as offer translation or dubbing of popular international content on mobile in order to draw users.

Mobile video on demand (VOD) service Vuclip’s Global Video Insights (GVI) survey of emerging markets reveal an increasing interest in native languages videos on a single over-the-top (OTT) mobile app that also enables users to consume international content at length.

VoD Stats:
79 per cent of survey respondents in India indicated their preference for mobile video apps to enable better video discovery through navigation in native languages.

40 per cent of viewership traffic in India constitute Hindi videos .

Videos in languages such as below are also seeing increased traction.
Tamil (8%)
Telugu (6%)
Bengali (4%)
Marathi (4%)

80 per cent of survey respondents in India weighed in strongly that they preferred a single over-the-top (OTT) app for finding both regional and international video content.




tags: vuclip, app, surevy, local language, mobile video, consumption, india,
#Indian Languages #Internet #Mobile#online video #Video Streaming #vuclip
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