Jul 1, 2015

BLUSYNERGY.in Startup Pitch Report - S-a-a-S Startup India

STARTUP NAME*:Blusynergy
APP / PRODUCT NAME:A SaaS Based Automated Subscription Billing,Invoicing& Payments
What does the company do?*:BluSynergy provides a platform to Indian companies looking to adapt new business models or streamline existing ones. Our cloud based billing system is India's SaaS based subscription billing, SMS/Email notification and payments collection tool for startups, technology companies, Governmental organizations, NGO, Clubs, Schools, Colleges, Broadband providers, media, infrastructure and others.
What big problem does it solve?:Indian market has adopted technology in a big way in last few years. But billing/payment collection space still lacked automation. Also lot of Indian companies especially startups were struggling in monetizing their business through better revenue management. BluSynergy with its out of the box product reduces the order to cash cycle and help quicker revenue realization.
What is unique about the company?:BluSynergy’s unique feature is its deep understanding of Indian market and clients. Payment collection is a lengthy process and we understand that. We provide multiple mode of reminders (Email+SMS+Calls) and facilitate a quicker response from users.
What is the actual addressable market?:Our Core areas of operation are school fees collection, toll fee collection (Infrastructure), online membership collection for gyms and clubs , subscription billing for newspapers, magazines , online donation collection for NGO's ,E-commerce etc. In a nutshell, where ever there is a scope of Subscription billing, we have our presence there.
Why do users care about your product or service?:Business Models that generate recurring revenue can manage their subscriptions manually. The manual method of subscription billing involves sending a bill out once a month and then receiving the payment for the same. This manual system, however, does not ensure accurate billing always and is also not a cost effective method.So,The use of subscription billing reduces uncertainty and risks of a business .This also ensures that the business has regular and loyal customers; which implies the fact that the business keeps earning on a regular basis.
What early traction has the company gotten?:BETL: BETL collects toll for commuters in electronic city corridor in Bangalore. Commuters are spending lot of time standing in queues. BETL too has to pull out resources for managing the collection. With BluSynergy now- soon majority of commuters can pay for toll online from the comforts of their home/office.

VidyaShilp Academy: VidyaShilp fees collection is completely powered through BluSynergy. Parents pay online and lot of accounting & reconciliation issues are re-solved.

On the order of few thousands along with transaction volume of more than worth of Rs 30 crores.
What are the key differentiated features of your product or service?:1.Generate periodic bills according to your client's plan and usage.
2.Send automatic, personalized reminders, invoices, different types of due notices and payment confirmations.
3.Phone (SMS & Voice) messages related to the above*
4.Collect payments online using our banks and payment gateways.
5.Several reports standard that gives business performance intelligence.
6.Ability to filter reports - download pdf or email
7.Calculate commissions where applicable .
8.Apply Promotion plans and Discount Offers for your customers.
9.Customized billing solutions.
Company Web Site:www.blusynergy.in
Founders Name*:Mridhul Prakash


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