With respect to business the substance of what people do is always unique and different. Every moment in the history of business happens only once. Mark Zuckerberg might not be starting a Social media company again and Bill gates may not be starting an Operating System company. Great businesses are always one of a kind, they are zero to one.
If you are the Founder or an entrepreneur of a Startup company you should always aim to build a monopoly and you should think you are the only person in the world who is doing this business.
Business are of two types
a) Crazy competition
Build a monopoly if you want to build the next billion Dollar startup and solve problems that no one has solved and would not get solved without you.
Quote: A Bad PLAN is better than NO PLAN
Watch Peter Thiel advising on "How to BUILD the next billion dollar Startup"