inks a deal with Outbrain the online content discovery platform has signed a multi-year partnership with, as per press release. The deal would also cover’s other online properties such as,,,,,,,,, and

Outbrain KPIs
190 billion recommendations every month
Reaches 561 million consumers every month

Plan to deploy Outbrain’s guided personalisation platform across all its digital properties including,, – delivering personalised content recommendations and real-time decision-making tools and analysis to support editorial teams

Outbrain platform will empower to manage their own content recommendations maximizing the monetization of their audience to other content publishers, driving increased audience engagement, and providing key insights and analytics about their core digital users.

Business Model business model is similar to Taboola  which drives traffic to publishers websites.

Tags:, native in feed, outbrain, deal, publisher, discovery startup


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