Jul 17, 2015

India.com inks a deal with Outbrain

Outbrain.com the online content discovery platform has signed a multi-year partnership with India.com, as per press release. The deal would also cover India.com’s other online properties such as eenews.com, dnaindia.com, Bollywoodlife.com, Cricketcountry.com, OnCars.in,Prepsure.com, BGR.in, Careerfundas.com, TheHealthSite.com, Travel.india.com and Video.india.com.

Outbrain KPIs
190 billion recommendations every month
Reaches 561 million consumers every month

India.com to deploy Outbrain’s guided personalisation platform across all its digital properties including Zeenews.com, dnaindia.com, Bollywoodlife.com – delivering personalised content recommendations and real-time decision-making tools and analysis to support editorial teams

Outbrain platform will empower India.com to manage their own content recommendations maximizing the monetization of their audience to other content publishers, driving increased audience engagement, and providing key insights and analytics about their core digital users.

Business Model
Outbrain.com business model is similar to Taboola  which drives traffic to publishers websites.

Tags: india.com, native in feed, outbrain, deal, publisher, discovery startup


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