Here's Skee's three P's to getting yourself, your company and your work noticed.
As a gatekeeper, I may recognize talent, but I also recognize timing. I was the first DJ to play Kendrick Lamar, Lady Gaga, and Lorde, not just because I thought they had talent, but because I was able to recognize that they were all on the brink of exploding. I'd seen they'd put in the work over the years. I witnessed it firsthand with Kendrick, who I first noticed as a raw, talented 16-year-old, but back then I knew he wasn't ready (I remember saying if he could ever learn how to do more than freestyle-like make a song or album-he might be OK. Ha!). He went back and mastered his craft, and when the timing was right-it just clicked. It doesn't happen overnight for anybody.
Artists need to practice, rehearse and gig in obscurity before they're ready for the big time. Job seekers will need to accept those lower-level positions or unpaid internships long before they can stroll into the corner office. And entrepreneurs must take the time to build the foundation of a company or product with actual sales or traffic results before going seeking investment based only on a good idea.
When you are ready to reach out to the gatekeepers, make sure you approach it correctly. Nothing annoys me (or others) more than people looking for easy breaks and complaining along the way. Some even react angrily if I don't respond or when I say they're not ready. I've been accused of and spammed for not supporting new artists as a whole simply because I didn't play that particular one.
I get hundreds of demos on a regular basis (and don't have enough time in the day to listen to them all, even if I wanted to). Companies are inundated with job applications. Investors probably see more pitch decks than they know what to do with. It's good to have faith in yourself and believe you're better than the rest. You may even be right. But blind faith isn't helpful. Gatekeepers can be blunt, dismissive, or even downright cruel, so you better develop a thick skin and take rejection with a smile.
Don't waste your time complaining. Use rejection as a learning process. Be open to criticism and learn from it. There are no handouts in this or any business.
I've been at the entry level phase myself and know what it's like looking at those at the top thinking they don't deserve their positions or are not as talented. But every artist, successful business, or jobseeker started off doing things themselves before looking to others to validate them.
If you can't help yourself by building a fanbase-or in the case of startups, attracting customers-then what good are you going to be later? If you can't handle the adversity at the early phases of your career, how can you be expected to handle the hardships that will inevitably come up later? Complaining now just means you'll complain or blame others-or downright quit-later. I don't want to work with anyone like that.
So get out there. Be patient. Be polite. And persevere. Gatekeepers aren't going anywhere, and neither will you-unless you learn how to work with them.
Source Credits: Skee Dash