What are some books for understanding business fundamentals ?

startup books, must read, top 10 books,
business fundamentals

Thinking, Fast and Slow
by Daniel Kahneman

Difficult Conversations: How to Discuss What Matters Most
by Douglas Stone, Bruce Patton, and Sheila Heen

The Hard Thing About Hard Things: Building a Business When There Are No Easy Answers
by Ben Horowitz

Influence: The Psychology of Persuasion
by Robert B. Cialdini

Why We Buy: The Science of Shopping
by Paco Underhill

Zero to One: Notes on Start Ups, or How to Build the Future
by Peter Thiel


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