Aug 7, 2015

What you should know about 'Video Content' ?

What you should know avout 'Video Content' ?


Datapoints
By 2017, 74% of all internet traffic will be video. Mobile watch time on YouTube already surpassing desktop in 2015.

Strategy
When you create video content you should think about 3 things that your audience experinece
  • I-want-to-go, 
  • I-want-to-do, 
  • I-want-to-buy
  • I-want-to-know
 Rather than using video exclusively as a storytelling mechanism, think of it as a tool for storymaking, in which consumers get to take part. 

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