Why Paytm acquired Shifu ?

According to Paytm, Shifu’s data and prediction tools for preferences and behavior will help it offer personalized services. As of now Shifu offers a ‘smart’ to do list manager app, with features like call forecast based on location, battery alerts, location based alerts, WiFi based alerts, missed call alerts and app suggestion. The app essentially picks up cues from user behaviour to make recommendations based on usage history, location etc., to display relevant apps, contacts and other information in the notification bar.


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