Since a conversation at the Indian Express Journalism Awards, Aamir Khan who said "For the last six to eight months, there has been a growing despondency I would say. Kiran (his wife) and I have lived all our life in India. When I sit at home and talk to Kiran, for the first time she said, 'Should we move out of India?' Now that's a very disastrous and a big comment to make to me."
This comment has sparked outrage on Aamir and some people have decided that rather than trying to malign Aamir they would try and hurt brand Aamir Khan. For this they have chosen to go after brands endorsed by him.
How a Brand Ambassador public comments effect an e-commerce company?
An immediate victim of the fallout was e-commerce company Snapdeal.com. As of Tuesday evening, according to sources, some 100,000 people who had installed the Snapdeal app, had uninstalled them from their smartphones. On Tuesday, 24 November, Snapdeal's app in the Google Play store took a beating.
The twitter hashtag #UninstallSnapdeal urged people to delete the app from their smartphones. It cannot be ascertained if Snapdeal's business took a toll. Strtuptimes contacted Snapdeal but the company declined to comment on the matter.
Rival Flipkart Supports Snapdeal
Are Snapdeal app subscribers Political or is this act engineered?This is a flawed logic. Brands don't buy into brand ambassadors personal opinions. @snapdeal shouldn't face this https://t.co/Y1sPvnXQgs— Sachin Bansal (@_sachinbansal) November 25, 2015
Tags: snapdeal, app, uninstall, downgrade, amir khan , kiran, speech, comments,