Growth hacking--finding effective and unique ways to make sure the people who are most likely to care about your product have a chance to try your product--is very real.
"Growth Hackers" far-too-often spout as much nonsense as "Social Media Gurus".
No-nonsense growth hacking involves:
- Building a product that is actually useful and interesting
- Understanding why existing customers/users would be upset if they could no longer use the product.
- Discovering precisely where the people who would also be upset to lose access to your product but don't know about it yet spend time. (Usually online, but you can get creative offline as well.)
- Understand what creates trust for these people. (Usually, the strongest is a referral from someone they know. Slightly weaker is 'the crowd' opinion. Weaker than that is an 'expert' they already trust.)
- Run small tests to hack, exploit, and explore every opportunity to put the highest-level-of-trust experience in front of the most-likely-to-be-interested people.
1. Exploit every social channel to promote your product to as many people as possible.
|About the Author||Abhishek Rajpurohit||@Abhishek|
Abhishek Singh Rajpurohit is a Guest writer for Startuptimes.in . He is the co-founder of Beeing Social and is interested in growth hacking and an expert in digital marketing.
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