Advertising technology startup Fork Media has launched Hauterfly, a fashion and lifestyle website targeted specifically towards millenial women in India. The website is a discovery and shopping platform for brands. Fork will launch a digital vertical called Superfly for men soon, targeted at urban Indian men, with style content.
Hauterfly was launched by Zahra Khan, who will be the CEO and editor in chief. Khan has previously worked with Harper’s Bazaar, Mint Lounge, Cosmopolitan, DNA After Hours, Hello! India, Mid Day, Pune and Bombay Times.