Only a small percentage of the population will be interested in your PRODUCT, don't wast your time and money in trying to market to everyone. Identify a niche target market and focus on just them.
Here are 4 tips on "How to choose your MARKET"
Who are you targeting and how many potential customers are there?
Does this target have money to spend on your product?
Is the market saturated with competitors?
Is your value proposition unique enough to cut through the noise, what are your differentiators
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