Startup Trends on Smartphone Usage by Think with Google
DAY STARTS WITH SMARTPHONE
68% say they check their phone within 15 minutes of waking up in the morning.
87% millennials always have their smartphone at their side, day, and night.
We check our phones 150 times a day
65% of smartphone users agree that when conducting a search on their smartphones, they look for the most relevant information regardless of the company providing the information.
61% of smartphone users are more likely to buy from mobile sites and apps that customize info to their location.
More than half of smartphone users have discovered a new company or product when conducting a search on their smartphones
90% of smartphone consumers aren't brand committed
70% Smartphone searches on youtube are related to "How To do" seeking instructions on everything.