Jan 1, 2016

HOW TO CHANGE TRADITIONAL COMPANY TO AN INTERNET COMPANY?

India is in the middle of a digital transformation. Traditional businesses are being challenged by technology-led agile businesses. New age digital startups have morphed into platforms where customers interact and indicate their preferences. New algorithms and data are spurring constant product innovation, all aimed at making the consumer experience richer.

Clearly, the new strategy for any company in the world we live in ought to be one that charts for itself a digital roadmap and leverages technology to meet a customer’s requirements without involving middlemen. Companies such as Amazon are fine examples of digitised, customer-centric enterprises. Venture capitalists have accelerated the digital transformation by providing ample resources for companies to scale up quickly. Digital is, inevitably, the future for businesses. But, how does a traditional company make the transition?

How digital platforms can create value for traditional businesses?
What blocks them from being true participants in the transformation?
How to connect people and numbers to build great products?

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