Jan 18, 2016

The No.1 Reason on Why Products Fail

The central essence of any start-up is their PRODUCT. Start-ups today are building more products than ever before. The ill-fated reality however is that the success rate of these products hasn’t changed much. The odds are still heavily stacked against starting a new business and most of these products unfortunately still fail.

And therein lies the crux of the problem. Start-ups pour way too lot of our time, money, and effort into these products. Especially for a first-time entrepreneur, these failures can be a real setback both emotionally and also financially.

You could have any number of reasons that can be attributed to failed ideas. I am not elaborating them as they are self-explanatory.

But they are not the #1 reason why products fail.

The Number One Reason Why Products Fail is because - We simply build something nobody wants. The other reasons are off-shoot and mediocre justifications to this core.

The Number One Reason Why Products Fail - We simply build something nobody wants.
Why does this happen?

In my view this largely happens because most-times new-entrepreneurs are fixated to their ‘singular idea’ and fall 'madly in love' with that idea. And love is blind. I personally have been a victim a few times on this bias.

I am not talking of "passion for making the start-up successful here". I am talking of the blind love for the product that makes us ignore what the market wants.

Look forward to your thoughts and ideas.

About the AuthorRajesh Soundararajan@RajeshS
Rajesh is a Guest writer for Startuptimes.in . He is a Vice President, CxO Product management expert at FutureShift and is passionate about developing new segments and products for Enterprise Customers.

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