Jan 11, 2016

Why Zomato shuts down it's online orders in these 4 cities?

Why Zomato shuts down it's online orders in these 4 cities?

REASON 1 : Size of the market 
Zomato has shut down online ordering operations in 4 cities; Lucknow, Indore, Cochin and Coimbatore. The company said that the size of the market in these cities accounted for less than 2% of its order volumes thus leading it to shutdown operations.

REASON 2 : Marketing ROI
Its recent marketing efforts, including television ads, didn’t help pick up volumes in these cities.

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