Nir Eyal Interview - Author HOOKED

Nir Eyal is the author of the Wall Street Journal bestseller Hooked: How to Build Habit-Forming Products. The book was also recently named one of Inc. Magazine’s “Top 10 Marketing Books of 2014” and “one of the best business books of the year” by Goodreads. Nir founded two tech companies since 2003 and has taught at the Stanford Graduate School of Business and the Hasso Plattner Institute of Design at Stanford. He writes, consults, and teaches about the intersection of psychology, technology, and business. Nir is also an advisor to several Bay Area startups, venture capitalists, and incubators. In addition to blogging at, Nir is a contributing writer for Forbes, TechCrunch, and Psychology Today. Nir attended The Stanford Graduate School of Business and Emory University.

Best Lines from Nir Eyal
"Every time the interface shrinks (screens gets smaller) -HABITS MATTER MORE  b'coz there's less space for external triggers.

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