Two Billion Dollars spent on Indians on How to Use 'APPS'


India has been named as the world’s fourth largest app economy, and it’s expected downloads will top 9 billion by the end of 2016, with an annual growth rate of 92%. The data comes from a report by App Annie, where it’s said the growth will continue and reach 20.1 billion app downloads by 2020.

India app ecosystem is estimated to be in the range of $330 mn by 2016.The average mobile app usage in India has grown by at least 129 per cent and has outpaced the global growth rate. The next wave of growth in the Indian mobile apps is being driven by the increased usage of smartphones coupled with low mobile tariffs bridging the digital divide between metros, non-metros and rural areas.

Who Spent on APP awareness to Indians and How much?
"Collectively all Indian Unicorn Startups like Flipkart, Snapdeal, Paytm, Ola and many more have spent around two to three billion dollars to educate Indian consumer on how to use APPS. These companies brought consumer onboard and the people started buying online" said Sandeep Singhal Co-founder of Nexus Venture Partners.

How many APPS average Indian user installs?
Study says Average Indian user installs 32 apps

How many Smartphones used in India?
200 Million

How many of these Smartphone users are from Urban Population?
70% Users

What are the most popular Apps in India?
WhatsApp, Facebook, Instagram, Flipkart, Snapdeal, Amazon and Paytm.

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